Users will soon have a new feature that allows them to cut down on the volume of AI-made content appearing in their timelines. This move comes as the company announced that it presently contains over 1 thousand million AI-generated clips.
Trial and Implementation
The update is undergoing trials over the next few weeks before a global rollout. This shift aligns with a surge in AI-generated material, spurred by recent AI video creators.
AI Content on Other Platforms
It has been noted that nearly a tenth of the quickest rising content creators on another major platform only show AI-generated videos. A large amount of this content is deemed “AI slop”, a label for poor-quality, mass-produced content that is frequently illogical or dreamlike.
Based on user feedback that many people enjoy content produced via AI tools, including AI artwork to science explainers, and we want to provide users the ability to see more or less of that, according to their own choices,” said a company executive.
AI on the Platform
TikTok disclosed that there are now 1.3bn videos on its service labeled as AI-generated. Overall, over 100 mn videos are added to the app each day, making AI content a relatively small part of its overall inventory.
User Control Features
Members will be in a position to limit or boost the amount of artificial media they watch by using the content preference option in the application and choosing the AI content topic. Further subjects that can already be adjusted under the filter cover politics, clothing, aesthetics, and movement.
Content Labeling and Policies
The platform’s guidelines require creators to tag “realistic” artificially created content, and it forbids harmful AI impersonations of well-known individuals or critical incidents. Any realistic artificial content that is not labeled can be removed under its community policies.
In addition, the app will now apply an artificially created label to content produced via its built-in AI features, or identified by an cross-platform project for spotting artificial media. This step is aimed to stop users from attempting to evade the disclosure requirement.
Responsible AI Funding
The company is additionally establishing a two million dollar educational fund for experts and organizations to produce educational content about ethical AI use. This project will support educational bodies focused on teaching coding and technology.
Moderation Strategy
The platform has defended its safety measures, amid discussion over proposals to make redundant a large number of safety staff in Britain. The company is expected to eliminate a significant number of roles in its content moderation division in its British office, with trade unions and online safety experts expressing worry that staff are being displaced by automated systems.
A trust and safety lead explained that people-led review would still have a role, but AI can shield workers by filtering out the most harmful content ahead of it is viewed by staff. The platform stated a notable drop in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is where a lot of the machine support is proving valuable process content quickly.”
